The Challenge
Following major investment and expansion, The Montenotte needed a new visual identity that matched the personality and ambition of the hotel. The goal was to elevate the brand from corporate to high-end leisure, unify its diverse offerings, and build stronger domestic and international recognition.

The Solution
We reimagined The Montenotte as an Urban Paradise — a rare blend of city energy and secluded retreat. Retaining the recognisable wordmark, we introduced a rich brand system including a mythical jackalope motif, refined colour palette, wildlife illustrations, and modular wayfinding. Every touchpoint was designed to reflect the hotel’s eclectic charm and elevated guest experience.