The Montenotte

The Montenotte required a refreshed visual identity that could balance its vibrant city setting with the sense of escape offered by its grounds and interiors. At the same time, the hotel was developing its Woodland Suites, requiring a visual language that could extend naturally into this new environment while remaining cohesive with the wider brand.

The hotel was reimagined as an Urban Paradise, blending city energy with the feeling of a secluded retreat. A richer brand system was developed to build depth and character, including a refined colour palette, wildlife illustrations, and a mythical jackalope motif. Each touchpoint was designed to support an elevated yet eclectic guest experience across the hotel.