Fallon & Byrne
Strategy / Architecture / Identity / Print / Wayfinding
Uniting four venues under one cohesive brand.
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Fallon & Byrne’s four distinct spaces, the Food Hall, Wine Cellar, Restaurant and Event Space, operated with limited brand cohesion. This fragmentation reduced clarity for visitors and missed opportunities for cross-venue engagement.
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We developed a cohesive brand system with a clear architecture, uniting all spaces while preserving their individual character. Touchpoints from wayfinding to menus were redesigned to guide visitors seamlessly through the full Fallon & Byrne experience.
Project Type: Brand Refresh
Designed at: BrandNew Creative
Role: Senior Designer
Photography: Sean Breithaupt & Fallon & Byrne In-House
Recognition: IDI Awards 2025, Best Brand Strategy
