Four floors of food heaven.
Brand Refresh
Fallon & Byrne
The Challenge
Fallon & Byrne’s four unique spaces — Food Hall, Wine Cellar, Restaurant and Event Space — lacked a unified brand. This disconnect limited visitor awareness and cross-venue engagement.
The Solution
We developed a cohesive brand system with a clear architecture, uniting all spaces while preserving their individual character. Touchpoints from wayfinding to menus were redesigned to guide visitors seamlessly through the full Fallon & Byrne experience.
Designed at:
BrandNew Creative
Role:
Senior Designer
Photography:
Sean Breithaupt
Fallon & Byrne In-House
Sector:
Hospitality
What was involved:
Brand Strategy
Brand Architecture
Brand Identity Design
Packaging Design
Print Design
Wayfinding
Menu Design
