The Challenge
Granite Tops had outgrown its name and brand identity, which no longer reflected its scale, craftsmanship or modern capabilities. A refined brand was needed to appeal to a broader, more design-conscious audience.

The Solution
We created a new name, Sullivan & Lambe, and a brand strategy rooted in quality and expertise. The visual identity, messaging and guidelines were designed to reflect the company’s craftsmanship, state-of-the-art facilities and premium service offering.