Braeburn Drive-Thru Screens

Applegreen launched its Braeburn Coffee drive-thru at Rathcoole with a need for dynamic, legible menu screens that reflected its premium roadside positioning. Content needed to adapt across dayparts, support time-pressed customers and express Braeburn’s bright, playful personality, while remaining intuitive and easy to navigate at speed.

The menu screens were designed end-to-end, covering UX, art direction, copywriting, layout and interface design. Each screen was structured around specific times of day, ensuring the right products and messaging appeared at the right moment. The resulting system delivers a premium, intuitive drive-thru experience and maintains consistency across Applegreen locations. It has since been rolled out to additional sites, supporting Braeburn’s expansion as Ireland’s first premium roadside drive-thru coffee brand.