Iconic Health Clubs

Three established gyms needed to be brought together under a single, inclusive brand. The new identity had to reflect their shared values, appeal to a broad membership base and provide a clear framework to support future growth.

A flexible brand system was developed around the idea of a gym for every body. A refreshed wordmark, vibrant colour palette and hand-drawn graphic elements were introduced to bring warmth, approachability and energy to the brand. A modular design approach ensured consistency across locations and touchpoints, from signage and social media to in-gym communications.