Michelle Alice

Michelle Alice is a videographer and photographer specialising in hospitality, capturing boutique spaces where atmosphere and story are central. She needed a brand identity that felt minimal and unobtrusive, allowing her work to remain the focus while still reflecting the sense of magic and narrative present in the environments she documents.

A refined visual identity was developed around the idea that every space has a story. Michelle’s initials, M.A.D, form a subtle, whimsical icon inspired by the playful, through-the-looking-glass quality often found in boutique hospitality. Clean typography, generous spacing and a restrained colour palette give her imagery room to breathe, while providing a cohesive and timeless presence across web, social and print. The identity supports her storytelling without competing with it.