A mix of brand design from over the years across different styles and sectors.
Rebrand
Crua
The Challenge
Evolve Crua’s identity to reflect its innovation, bold personality, and global growth in the outdoor market.
The Solution
A punchy, confident brand identity centred on comfort and performance. The custom ‘a’ in the brandmark nods to Crua’s insulation technology, while bold visuals capture the spirit of outdoor adventure.
Designed at:
Neworld
Role:
Designer
Photography:
Crua
Sector:
Outdoors
What was involved:
Brand Strategy
Brand Identity Refresh
Brand Strategy
Brand Refresh
The G Hotel
The Challenge
Reimagine the brand to reflect the hotel’s fashion-forward identity and bold, individual spirit.
The Solution
A striking new brand rooted in the idea of ‘never ordinary’. Inspired by the hotel’s fashion pedigree, the identity embraces confident type, rich textures and expressive design details that capture its one-of-a-kind character.
Designed at:
Neworld
Role:
Designer
Sector:
Hospitality
What was involved:
Brand Strategy
Brand Identity Refresh
Print Design
Digital Advertising Design
Menu Design
Brand Refresh
Clearstile
The Challenge
Develop a distinctive brand identity to support growth and stand out in a crowded market.
The Solution
We created a refined, modern identity centred on Clearstile’s values of quality and innovation. Paired with a storytelling-led photography approach, the refreshed brand brings clarity, confidence and cohesion across all touchpoints.
Agency:
BrandNew Creative
Role:
Senior Designer
Photography:
Sean Breithaupt
Sector:
Home & Lifestyle
What was involved:
Brand Strategy
Brand Identity Refresh
Art Direction
Brand Identity Design
Charlotte & Co. at Dromoland Castle
The Challenge
Create a brand that honours Dromoland Castle’s textile heritage while appealing to modern shoppers.
The Solution
A refined identity blending heritage and contemporary style, celebrating Irish craftsmanship and storytelling.
Agency:
Neworld
Role:
Designer
Photography:
Dromoland Castle
Sector:
Hospitality
What was involved:
Naming
Brand Identity Refresh
Packaging Design
Print Design
